This section is to help retailers in how to display the products to their best potential.
If it is possible the products should be displayed under cabinet lights as it shows of the whisky glasses to their best potential.
When displaying the Whisky Barrel products the whisky glass or tea lights and holders should always be on the products as the wood sells the whisky glass and vice versa, by showing like this the customer can see what it would like in their own house.
The Barrel top sets where there is a recess for a bottle looks best when there is a bottle shown on the piece even if the bottle is empty as customers should not think the bottle is part of the set.
The Whisky Barrel Co supply point of sale such as business cards, a5 flyers, wrapping paper, tickets and a Banner. There is a new price ticket available which gives the retailer gift price with glasses and without.
The point of sale is to make the product look as professional as possible but more importantly to inform customers that the wood is made out of Whisky Barrels which is not always apparent to customers who do not know much about Whisky Barrels.